SEO Specialist
SEO Specialist
The SEO Specialist owns the hands-on execution of data-driven search engine optimization strategies that grow organic visibility, website traffic, and conversions for client websites. This is a highly implementation-focused role that blends technical and creative SEO. The ideal candidate is detail-oriented, analytical, and passionate about helping brands grow through search.
Responsibilities
Client Onboarding & Setup
- Onboard new SEO clients into tracking and reporting systems (Google Analytics, Google Search Console, etc.).
- Conduct comprehensive initial SEO audits to surface issues and opportunities across technical, on-page, and off-page areas.
- Use data to clearly communicate ROI and strategic value to clients, including reporting of KPIs and recommendations.
Keyword Research & Content
- Perform in-depth keyword research to identify target terms and opportunities based on client products, services, and local markets.
- Implement on-page optimizations including page titles, meta descriptions, header tags (H1s, H2s), internal linking, and structured data where applicable. • Produce longform and FAQ-structured content that strengthens topical relevance.
Technical SEO
• Identify and resolve technical issues affecting SEO performance, including site speed, indexing, canonicalization, redirects, and crawlability. • Deliver clear technical recommendations to developers and oversee implementation through to completion.
Local SEO
- Audit and maintain local listings across Google Business Profile, Apple Maps, Bing Places, and other directories.
- Ensure NAP (Name, Address, Phone) consistency across the web.
Experience & Qualifications
- 1–3 years of hands-on SEO experience, preferably in an agency or fast-paced digital environment.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency with SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, or Moz.
- Working knowledge of HTML/CSS and common website CMS platforms.
- Excellent analytical, organizational, and communication skills.
- Ability to thrive in a remote, collaborative team environment while managing multiple projects simultaneously.
- Experience in the real estate or multifamily industries strongly preferred.